Media Resources Management and Planet-Inform became strategic partners. For instance, clients and subscribers of the Russian company gained access to the commercial products of Media Resources Management: weekly informational and analytical publication «Media Business Reports» (http://mrm.ua/ru/mbr/) and «The Analytics of TV-viewership» (http://mrm.ua/ru/analytics/). In turn, clients of the Ukrainian company "MRM" now have the opportunity to be the first to get the news on the cinema business through subscription to the «Bulletin of the Moviemakers" (http://www.kinometro.ru/).
"Of course we were always interested in expanding the range of our informational products, to give the MRM's clients more. Now we made an attempt to do it with the help of our Russian partner's product", says Iryna Kostyuk, director of Media Resources Management company.
"The Bulletin of the Moviemakers" is a leading specialized edition of Russia's cinema industry, and "Action!" magazine represents the entire cinema business of the CIS abroad. Therefore one of the main strategic tasks is deep integration into the markets of states neighboring Russia with a purpose of attaining fuller and more exact coverage of transformation of the industry on the pages of our editions", mentions Dmytry Lytvynov, director general of the Communicational Group of the Planet-Inform.