Prague, Czech Republic
February 25-27, 2008

"Media Resources Management" was an official representative of the new market of audiovisual content - World Content Market, Planet Sunbeam, that took place in Prague on Feb 25- 27, 2008.

The first market brought together 646 delegates from 368 companies from 59 countries (including 444 acquisition executives from 245 companies, 140 sales executives from 71 exhibiting companies, 36 sales executives without stands from 30 companies).

70% of acquisition executives came from Europe, Asia (18%), North America (6%), Middle East (3% ), Africa (2% ). The Top 10 buyers came from Russia (10%), Czech Republic (9%), Ukraine (7%), Hungary (6%), Poland (6%), United States (6%), Italy (4%), China (3%), Germany (3%), United Kingdom (2%), Spain (2%), Turkey (2%), France (2%), and other countries (38%).

86% of buyers were looking for rights for TV broadcasting, following by rights for DVD/Video, Internet, Mobile, Theatrical, and Interactive. Among the genres that were in most demand : documentaries, followed by feature films, TV Fiction/Drama, Animation, Children programming, Light Entertainment, Music, Education, Lifestyle, Sport, Formats, Telenovelas, News/Current Affairs. 89% of buyers were interested in Western European products, 83% in American products, 78% in Eastern European products, 67% in Asian and Australian products, 59% in Latin American products.

MRM managed to attract to the market a large number of participants from Ukrainian media market. Among them were «Amadey Ukraine», «KiT», «Volya-cable», «Direct Sight», «Emeres», Jump Ukraine, Polygon Integration Ukraine, Vikkon Plus, TV channels ICTV, «TET» and «Tonis».

Among the stands, which were placed on the two floors of the hotel Movenpick, two Ukrainian stands were presented: «Ukrainian pavilion», initiated by the exclusive partner of the event in Ukraine, company «Media Resources Management», and Creative Association of «Maski» (Odessa).

Within the national «Ukrainian pavilion» «MRM» presented content and also interests of the leading Ukrainian distribution companies «Direct Sight» and FILM.UA Distribution, production-studios Babich Design, Daxi Film, company «Thorsat», key film studios — Odessa film studio, Yalta film studio and FILM.UA Studio, organizations «Ukrainian Cinema Fund», and also TV channel «STB».