Market Researches

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Marketing researches are conducted in all the main segments of the media market: television, theatrical, internet and new media, press, radio etc.

MRM specializes in conducting of any market researches in the sphere of media both at the Ukrainian and the foreign markets by the means of its own research department and its well-established ties with the leading Ukrainian and international research companies. The list of services provided by MRM includes carrying out of research (arranging of focus-groups, polls, interviews, collection of qualitative and quantitative data etc.) as well as the analysis of the obtained results, forecasts and drawing up of conclusions and recommendations on their basis.

Completed projects

Detailed research of TV viewershiop of First National channel during the period of new management

Marketing research of TV viewership history of a TV series in Ukraine

Review and analysis of regional TV channels and TV channels of the third echelon of Ukraine

Overview of TV content production and distribution market in Russia and Ukraine in 2009

The review of the Ukrainian television market

Theatrical market: overview and the main principles of development of a theatrical chain

User Generated Content - the concept and idea of implementation of the genre in Ukraine

Review of the political programs at the international TV channels

Digital TV (for the “Industrial Television Committee" Association)

Review of the voice-over and dubbing studios in Ukraine