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Victoria Yarmoshchuk will participate in the conference "Film Industry as an Efficient Instrument for Marketing the Region and Development of Tourism" held in the course of the Odessa International Film Festival

17 July 2017, 12:36
Victoria Yarmoshchuk will participate in the conference "Film Industry as an Efficient Instrument for Marketing the Region and Development of Tourism" held in the course of the Odessa International Film Festival

Media Resources Management CEO Victoria Yarmoshchuk will participate in the conference "Film Industry as an Efficient Instrument for Marketing the Region and Development of Tourism" held in the course of the Odessa International Film Festival (OIFF). 

Conference "Film Industry as an Efficient Instrument for Marketing the Region and Development of Tourism" will be held on July 18. The program of the conference will comprise a range of sections covering the impact of the film industry on the tourism sector including the topic "Marketing Ukraine as a brand (Ukrainian focus)". This section will focus on different ways of marketing the region, audiovisual and stylistic means of promoting the brand of Ukraine and the opportunities of collaboration between the film industry and tourism through.

The speakers of the section: Philip Illienko, Head of the Ukrainian State Film Agency, Arnold Kremenchutsky, producer, Packshotboys films (Ukraine), Ivan Liptuga, Head of Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine, Victoria Yarmoshchuk, Executive Director of Ukrainian Motion Picture Association and director of Media Resources Management. 

Victoria Yarmoshchuk notes: "The brands of the world’s leading territories in terms of commercial or art-house cinema are familiar to the filmmaking community worldwide thanks in no small part to famous film that gained international success. At the same time, Ukraine as a brand is just emerging. Opening of the Ukrainian pavilions and stands at the major international film markets, participation of Ukraine’s representatives in international conferences and forums in our country and abroad, issuing catalogues of Ukrainian films, location and production services guides, implementation of film production incentives – are the first steps made by the industry with support of the Ukrainian State Film Agency. Today we have a great creative potential, picturesque locations, skilled professionals and long-awaited rebates – the factors that allow Ukraine to take its rightful place in the world’s filmmaking community. Now, as never before, we are close to our aim and we will go ahead to prove that Ukraine Is Your Destination!”

The conference will be held on July 18 in the course of Odessa International Film Festival from 17:20 until 19:00. Adress: Odessa Literature Museum, 2 Lanzheronovskaya Str.