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Press Conference in Cannes

Media Resources Management company has wide experience in arranging special business events in the sphere of media, locally and internationally.

One of the brightest examples of such activity took place in Cannes during the MIPCOM 2008 market: with a purpose of presenting Ukraine's fast-growing media market to the international community MRM arranged and carried out a press conference for the foreign mass media during the audiovisual content market MIPCOM 2008. The press conference took place on October 13, 2008 right before the Ukraine D’Azur Party, also organized and carried out by the MRM (find out more about Ukraine D’Azur Party).

As a moderator of the event, MRM was responsible both for administration of the press conference and for the informational content of the event. The event management department of the company arranged the carrying out of the press conference (including simultaneous translation), ensured presence of top-managers of the leading Ukrainian TV-channels and production-studios, invited the foreign press, designed, produced and sent out promotional materials, arranged the coverage of the event to in special editions of the MIPCOM market, leading foreign industrial press publications etc.

At the beginning of the press conference Iryna Kostyuk, the Director of the Media Resources Management, delivered a speech on the present state of the Ukrainian media market and formulated its main advantages and favors for the foreign partners (the speech was prepared specially for the event by the research and analytics department of MRM). The exchange of questions and answers between the foreign media and the leaders of the Ukrainian media industry followed. The presidium of the press conference included top executives of the Ukrainian leading channels and production companies, namely Victor Mirsky (Film.UA), Vladimir Borodyansky («STB»), Iryna Lysenko («Noviy Kanal»), Vlad Ryashin («Star Media»), Sergey Sozanovsky («Inter»), Alexander Bogutsky (ICTV), as well as pop star Natalya Mogylevskaya who was invited specially to talk about the second "Star Academy" project. Alexander Tkachenko («1+1») was also present at the conference for some time. International media publications including Hollywood Reporter, C21 Media, Film New Europe, Тeleskop, MIP Daily etc. sent their representatives to highlight the conference.